Viewer abandonment
TRIPLA - Bologna, Italy
02/02/18 - 21/02/18
And once the images begin to emerge one after another, there is nothing left in the world besides their evanescence. One forgets oneself in the process of gawking, and the huge dark hole is animated with the illusion of a life that belongs to no one and exhausts everyone.
The video work Untitled (Viewer Abandonment) is a digital animation based on a marketing figurine used by pharmaceutical company CIBA to promote the drug Ritalin throughout the 60’s and 70’s.
The animation features a single character set within a black void in idle motion. The duration of this video work is centred on viewing statistics that present a current phenomenon in watching online material called 'viewer abandonment'.
This phenomenon is said to describe the thinning of attention span via online interactions, in simple terms, how long people spend focused on content online. The idea demonstrates a vast terrain of stimuli presented to the viewer, empowered by the ability to participate through choice. It also shows that this viewer has developed an ability to move through vast quantities of information quickly, picking up relevant components and disregard any material just as easily.
TRIPLA - Bologna, Italy
02/02/18 - 21/02/18
And once the images begin to emerge one after another, there is nothing left in the world besides their evanescence. One forgets oneself in the process of gawking, and the huge dark hole is animated with the illusion of a life that belongs to no one and exhausts everyone.
The video work Untitled (Viewer Abandonment) is a digital animation based on a marketing figurine used by pharmaceutical company CIBA to promote the drug Ritalin throughout the 60’s and 70’s.
The animation features a single character set within a black void in idle motion. The duration of this video work is centred on viewing statistics that present a current phenomenon in watching online material called 'viewer abandonment'.
This phenomenon is said to describe the thinning of attention span via online interactions, in simple terms, how long people spend focused on content online. The idea demonstrates a vast terrain of stimuli presented to the viewer, empowered by the ability to participate through choice. It also shows that this viewer has developed an ability to move through vast quantities of information quickly, picking up relevant components and disregard any material just as easily.
